In 2014, KEYS and the WV Department of Education Office of Child Nutrition (OCN) sponsored the Fed Up documentary screening at Marquee Theaters in South Charleston, WV. The documentary followed children suffering from childhood obesity and showed daily obstacles that they face. Food policy and politics with a focus on the sugar industry were dramatically highlighted. In late 2015, Project Healthy Kids and KEYS 4 HealthyKids partnered to purchase a student version of the Fed Up documentary for every school in WV through a Fed Up Kickstarter campaign. To date, 333 films with curriculum that meets WV Content Standards have been delivered to schools all over WV. The students reacted to the film with strong emotions ranging from sadness to anger. But there was no doubt that they were ready to take positive action and create healthier school environments. Following, the WV FED UP movement began.